People use the internet to research products & services before buying

88% of adult online shoppers conduct some form of online research before making a purchase on the web
In 2010, online retailers saw a 20% year-over-year increase in Cyber Monday sales with 107 million hopper.
Source:
iCrossing & US National Retail Federation.
Sometimes the web can provide too many options!
In the traditional e-commerce approach, manufacturers
sell their products using their own language not the buyer's.

- Complex Technical Specifications
- Multiple Categories
- Multiple Price Ranges
- Long
Product Lists

Pathfinder systems are the solution we've created to breach the gap
between the language of our customers and their consumers.
Manufacturer

- Printing speed 32 ppm
- Print quality 600 dpi
- Monthly cycles 7000 pages
- Tray capacity 250 pages
- Processor 192 MHz
Consumer
- I don't need to print much, just my kids' homework and my stuff.
- I need a printer that fits on my shelf.
- I know how to connect to my wireless network.
- I'm Earth-conscious and would love to save energy and paper.
- My budget is US$150 or less.

Provide better customer service
Using Ayax Pathfinder technology to help consumers select the right product based on their needs.

Increase online traffic
Visitor engagement and conversions from browsers to buyers through ecommerce integration.

Gain unbiased insights
About the purchase decision process of your consumers and improve your commercial strategies.





