Online Decision Tools & Analytics

We get to the core of individual & market-segment decision making.

Educational institutions. Consumer packaged goods companies. Service providers. They all share a common quest: to learn how people select the kind of product or service they’re offering. The problem is, a decision is not just a set of preferences. It’s a process – a complex one that involves both facts and emotions.Ayax Systems uses online decision tools to reveal key aspects of this very human, very important process. Through our proprietary approach, we can deliver reliable, real-life, aggregated decision data with staggering efficiency. Instead of spending months conducting focus groups and crunching survey data, only to derive information that may be shaded or no longer accurate, we can develop a customized decision system (CDS) for your organization, product, or service. Thus, you can spend your time acting on decision insights – not waiting for them.

Our affordable customized decision solutions marks a small revolution in the world of decision tools and research. But we’d hate to be single-minded. To complement our pioneering methodology, in selected situations we also offer such traditional services as intercept studies, focus groups, and surveys (phone and online).

With Ayax Systems, you get a decision expert who offers the most reliable decision insights along with deep expertise in both the US and Latin America. Find out how we can drive your business strategies and idea generation today.

We offer online Custom Decision Systems (CDS)

Let Simon Decide is our proprietary online decision innovation laboratory. Unlike conventional decision systems, Let Simon Decide provides real-life and anonymous individual data without intruding into people’s lives or creating artificial situations. Members log on in the privacy of their own home and use our popular tool to make up their minds on pressing decisions, both big and small. For example, should they accept a particular job? Is it time to buy a home?. Or what should they do with their free time. They can also tap into the Simonite community to get advice from other Simonites and view thousands of similar decisions, made publicly available by their authors.

Thus, in contrast to traditional research methods, Let Simon Decide helps both Ayax and our customers gain unparalleled knowledge about individual decisions and group decision patterns. Users find clarity about their personal decisions, while Ayax and its customers get a better understanding on what drives decisions and how users interact with the system and its tools. And because everyone visiting Let Simon Decide engages in the process for their own personal benefit, the data they provide is genuine.

Welcome to the age of genuine, undistorted decision research. WATCH SIMON’S VIDEO

Sample questions our team and analytics can answer Questions you might ask: What factors drive my customers’ purchase decisions? Why do they prefer my (or my competitor’s) products/services? Into what segments would it be most effective to group my customers? How should the segments be distinguished: demographics (gender, age, business size, income), behavior (smoker, tweeter, parent), hobbies (football, coin collecting), health (diabetic, asthmatic, disabled), etc.? What key segments produce the most sales and how frequently? What companies are the most important players in the market, and how does my company rank among them? By what criteria? How do companies/products/services rank as perceived by customers? By what criteria? Questions your customers might ask: What product/service should I buy? Where should I get my product serviced Questions your employees might ask: What factors should I consider when selecting a provider? Who should we hire? Of what risks should I be aware? Questions your students might ask: What major should I pursue? Where do I do my internship?

We can offer these industry standards, but the long and the short is that we can answer just about any question you want to pose.. Alternatives. Factors. Emotions. We cover it all. So go ahead – just and try to stump us!