Multifunctional team based in Redondo Beach, California
We are a group of professionals with diverse backgrounds, cultures, education, & interests. Some of the team members are sales, marketing, and IT corporate refugees. Others are recognized experts in the fields of Decision Analysis and Decision Systems.
We want to make decision-making accessible, collaborative, and fun. Our job is to help people and organizations simplify choice and improve their decision-making process through online, human-based, collaborative decision.
We know that to resign from a secure, benefits-packed, traditional corporate job to take on the risks and complexities of launching a technology business, we must absolutely believe in what we are doing.
'Passion and fun' is our mantra. We strive to avoid corporate behavior; we are small and want to stay small because it lets us be flexible. We love to build great products for our customers, and we love technology with a soul.
Meet the Ayax team
The Marketer
Ricardo Solar
Marketing & Sales
Ex-Mattel corporate refugee. Over 15 years of experience in the fields of strategic sales planning, shopper marketing, new business development, and brand marketing for consumer-products companies in the US and Latin America. Before founding Ayax, Ricardo was Sr. Director of Strategic Sales Planning for Mattel US and Latin America, leading a 50+ team of marketers, category managers, and sales account planning executives.
The Inventor
Samuel Holtzman PhD
Research & Development
Since the late 1970s, Dr. Holtzman has focused his professional life on helping organizations and individuals make better decisions. He is a consulting associate professor in Management Science and Engineering (MS&E) at Stanford University, where he teaches and directs research in business decision analysis, medical decision analysis, and decision systems.
The Geek
Peggy Horejsi
Delivery & Operations
With over 25 years in the Information Technology field, Peggy has experience managing all aspects of software development, including project management, integration of package/ERP solutions, web and corporate systems development, and quality assurance. Prior to joining Ayax, she was Sr. Director at DIRECTV, Inc., leading a 100+ international team.
The Engineer
Margaret Florian
Systems Delivery
Margaret holds a BS degree in computer science from Universidad del Valle (Colombia), and specialization in total quality assurance and a MS in System engineering and computing. She has done multiple scientific publications on multimedia, content based image retrieval, database models and REST. Margaret has 10 years of experience in software engineering, and Web Applications development, and over 5 years in Project Management and Quality Management Systems implementation. She has worked on several IT companies and consulting in R&D projects. She was responsible for the technical design and development of Let Simon Decide.
The Writer
Claire Rissman-sherr
Content Delivery
Claire Rissman-Sherr, eternal student, holds an MFA in Writing from Bennington College, as well as a BA in Communication Studies from Northwestern University. She is currently working toward an MA in English Education at Columbia University's Teachers College. Previously, she has written for Austin-based lifestyle magazines, and has led creative writing workshops at Title-I schools throughout Austin.
The Networker
Ana María Sánchez
Sales Mexico
Ana María has over 10 years of experience in Sales and Marketing in Mexico. She worked for 5 years as an account executive for the largest media and communications company in Mexico, Grupo Televisa. She was in charge of opening the only national sales office for multimedia sales in Monterrey, where she sold media plans to several multinational companies.
Our teams are virtual and global.We have a total of 12 talented people working in the US, Mexico & Colombia, plus alliances with talented designers and developers in Russia, India, Argentina, & Thailand. Because of our diverse, innovative approach to decision making, our backgrounds, expertise, and networks, we are steadily growing. Those Fortune 500 companies where we could be employees are now our customers or development partners.
Here are our 3 web-based decision tools
Help your customers
select your products & services
Help your teams
select the right course of action
Choixer helps you
think through any decision
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