Let Simon Decide is our proprietary online decision innovation laboratory. Unlike conventional decision systems, Let Simon Decide provides real-life and anonymous individual data without intruding into people’s lives or creating artificial situations. Members log on in the privacy of their own home and use our popular tool to make up their minds on pressing decisions, both big and small. For example, should they accept a particular job? Is it time to buy a home?. Or what should they do with their free time. They can also tap into the Simonite community to get advice from other Simonites and view thousands of similar decisions, made publicly available by their authors.
Thus, in contrast to traditional research methods, Let Simon Decide helps both Ayax and our customers gain unparalleled knowledge about decision patterns. Users find clarity about their personal decisions, while Ayax and its customers get a better understanding on what drives decisions and how users interact with the system and its tools. And because everyone visiting Let Simon Decide engages in the process for their own personal benefit, the data they provide is genuine.